Project Overview
The home buying landscape process is complex and frustrating. Different companies for each step of the process, an antiquated customer experience, and no one guiding you through the process from start to finish. Vylla set out to radically simplify the home buying process, helping people to find, finance and buy their home on a single platform, with a Vylla expert by your side through the whole journey. Vylla partnered with Grizzly to build a platform for this bold new brand that included messaging, positioning, brand identity, and a launch campaign that helped define Vylla for new audiences everywhere.
Services
A New Day in Homeownership
Carrington is one of the world’s largest and most trusted real estate companies. They came to Grizzly with a compelling question. Could we build a brand that felt like a new day in homeownership? The result is Vylla. We worked closely with Carrington leadership to develop a brand strategy and visual identity that brought this vision to life. We helped the Vylla team extend the brand to their collateral, product, marketing site, social, and retail environments that were launched around the country. The identity is both timeless and a breath of fresh air in a competitive space that oscillates between kitsch and luxury.
Every Home Is A Vylla
We knew that accessibility to a wide range of audiences was crucial to bringing the brand to life. As a national brand, our messaging needed to be simple and relatable. Buying a forever home should be exciting but is different for everyone – different budgets, different styles, and different experiences. We kept surfacing the idea that every home is a Vylla. It’s a place to make your own slice of paradise and invest in your future. This campaign connected with key personas in the initial locations Vylla launched, and defined the brand for new audiences everywhere.
