Surfrider FoundationSurfing into a New Generation.

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Project Overview

The Surfrider Foundation’s worldwide network has tasked themselves with the honorable job of protecting our oceans and beaches for decades. With Grizzly's support, their grassroots nonprofit is now modernized and compelling enough to be poised for success with new generations of coastal defenders.

Brand RepositioningWeb DesignWeb Development
Same rich history. New relevant position.

The Surfrider Foundation has been operating and protecting our oceans, waves, and beaches through a network of grassroots advocacy and awareness programs for over 30 years. Their story is strong but their existing brand experiences were not. We worked with Surfrider leadership and 72andsunny to evolve Surfrider’s brand position, messaging, voice, and aesthetic.

Keeping it simple.

We worked on created a distinct, intuitive, and user-friendly new web experience for With a modern, consistent, and scalable new content platform, the organization could continue to grow across the globe, with their story and mission taking center stage.

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