For the Scripps Research brand, we start with what colors best represent Science. Can any one palette embody such a grand subject? Science does not have just one color palette; Science is the embodiment of all color palettes.
But how do you represent a range of colors, and still communicate specific identity? We look to science to see how color manifests itself in the known universe, as well as to what makes Scripps Research so unique: its special circuitry for Translational Science. A to B, One to Another, Molecule to Man, Focused Research to Global Impact.
Identity lives in translation. The visual representation of this is in a system of uniquely colorful bars known as spectrums.