Power Digital

Full-potential Marketing

Project Overview

Modern marketing is changing and moving beyond just clicks and impressions. Brands that use their influence for impact will ultimately succeed. Power Digital is a full-potential marketing agency that empowers its clients to do more of what they're great at. We partnered with their team to build a brand system that tells their "anti-marketing" agency story and position them as a leading global agency.

Strategy & Positioning Brand Voice & Tone Messaging Framework Brand Identity Naming UX/UI Design Animation Video Production

Our teams worked collaboratively to get to the heart of what their impact as an agency truly is. Focusing on the idea of empowerment, Power Digital’s team of expert analysts and technologists develop strategies based on machine learning to empower business growth. We built an identity system that owns the idea of empowerment and acts as a rallying cry for their team and their clients.

Power Digital adapts and evolves in the ever-changing digital space to best support their clients. We refreshed the brand to represent who they are and how they work. The refreshed Power Digital brand takes a stand, shapes the future, and shifts convention.

In addition to branding the agency, our team was tasked with naming & building Power Digital’s prioritary marketing platform. nova helps teams skip the onboarding process and get real results in real-time.

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