Outset EdiblesNature's Edibles

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Project Overview

There’s no shortage of edibles in the cannabis community but Outset stands alone in the sea of options. Their low-dose dried fruit edibles are organic and made with no added sugar or sweeteners. For health-conscious users and athletes, their selection is one of the elite few: all natural, raw, and vegan.

Brand StrategyIdentity DesignPackagingWeb DesignWeb DevelopmentPhotography
Setting the bar high.

These are not your uncle’s pot brownies. Outset’s brand and packaging are mature, responsible, and, above all else, classy.

Fit for a boutique CHIC

Outset’s identity and mark look more at home in your neighborhood coffee shop than some shelf in a pot shop: clean, crisp, and minimal with a subdued palette.

Into the wild

We released Outset on all fronts: PR, Digital, Social, and Word-of-Mouth. Their responsive website and unique packaging turned heads and landed them a healthy user base (along with a Silver Addy in 2016).

Picture Perfect

We spent two glorious days in sunny San Francisco documenting our adventures and taking Outset from the ocean to the mountains for a mixture of lifestyle & product photography.

Up Next: CAKE