Microsoft – SagaCreating a new identity for the team bringing the web to over a billion people worldwide.

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Project Overview

The Microsoft Saga (Edge / Internet Explorer) team has been building a more open and accessible global internet for more than a decade. They approached Grizzly to rename and design their new studio identity to reflect their history, culture and mission as a team that's leading the charge for a more human web.

Brand StrategyBrand NamingVisual Identity DesignVideography

Our team held a workshop with the Saga Team on campus in Redmond, Washington to understand their motivations behind the rebrand, internal culture, and underlying truths that would be uncovered during the identity design process.

Identity Design

The team at Saga wanted a mark and identity system that is timeless and iconic, and would differentiate their studio in the Microsoft ecosystem.

saga identity system
saga microsoft logo
saga handbag
Brand Video

Grizzly documented the identity process and worked closely with Saga Creative Director, Ryan Hastings, to craft a video that tells the story of their new brand and the team’s fight to build a better, more accessible, and more human web browser.

Up Next: Surfrider Foundation