Marriott – The Guild HotelYou Belong Here

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Project Overview

The Guild Hotel, part of the Marriott Tribute Portfolio, is a brand new hospitality experience in Downtown San Diego in one of San Diego’s most historic buildings at 500 West Broadway. What used to be the Young Man’s Christian Association (YMCA), this building was the most trafficked in San Diego welcoming thousands of visitors and incoming sailors throughout the decades. We worked collaboratively in preserving this story and crafting unique experiences that speak to the modern nostalgia inside the hotel walls.

Research & InsightsPerson DevelopmentNamingBrand Strategy & PositioningService DesignCopywritingIdentity SystemVisual DesignUI/UX DesignWeb DevelopmentWayfinding

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