Gordon Rush

Reimagining The Classics

Project Overview

There are some things in life that will always be classic – a chilled old fashion, the perfect white tee, or a quality pair of loafers. Gordon Rush has been a leader in men's footwear for over two decades and partnered with us to reimagine the classics, refresh their look and reputation in the industry, and position them as a leader in the growing e-commerce space.

Brand Strategy Identity Development Campaign Photography Video Production E-Commerce Strategy UX/UI Design Media Placement
Twenty Years of Craftsmanship

Gordon Rush is an American, luxury footwear brand. Rooted in quality and timeless design, they bring classic styles to life through a modern lens. With over twenty years of craftsmanship, their dedication to design & quality inspired how we brought the brand to life through new messaging, campaign production, and e-commerce experiences.

Stepping Up the Consumer Experience

The traditional retail model is changing every day. As retailers and brands are shifting their focus to rely more heavily on the online customer experience, our team worked with an ambitious four-month timeline to rethink how Gordon Rush connects to their customer and crafted an e-commerce experience embodies their care for craft and quality. With an inspired and fresh approach to imagery, we built a system that speaks to their heritage and history and reimagined American luxury.

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