Downtown San DiegoCreate the future

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Project Overview

San Diego has always been portrayed as a laid-back, beach town but there's more happening beneath the surface. As the nation's 8th largest city, Downtown has never had its own identity or story to showcase its unique cultural influences and neighborhoods. Our team partnered with the Downtown San Diego Partnership in creating a brand narrative and awareness campaign to highlight the development and revitalization of Downtown San Diego.

Research & InsightsPersona DevelopmentBrand Strategy & PositioningCopywritingIdentity SystemVisual DesignUI/UX DesignWeb DevelopmentWayfindingPhotographyVideo Production

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