CAKESee clearly. Spend Better.

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Project Overview

Though the bulk of their client base was comprised of affiliate marketers, CAKE was never cut out to be a one hit wonder. Their new strategy expands beyond their current market without sacrificing even an ounce of dedication to their loyal userbase.

Brand StrategyProduct StrategyDigital StrategyIdentity SystemWeb Design + DevSocial MediaProductionContent Marketing
See Clearly, Spend Better.

CAKE’s new brand grew from the genuine desire to help their customers see and understand their digital spend. Clean lines, subdued hues, and no, no frosting. Not ever.

Silicon Beach sunset

The production style employed for CAKE is warm, welcoming, and anything but sterile; after all, we’re courting people, not computers.

easy is good

Between simplifying product offerings and clarifying purchase pathways, CAKE’s web upgrade appeals to information seekers, troubleshooters and gawkers alike.

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