Project Overview Though the bulk of their client base was comprised of affiliate marketers, CAKE was never cut out to be a one hit wonder. Their new strategy expands beyond their current market without sacrificing even an ounce of dedication to their loyal userbase. Project Info Visit getcake.com Services Brand Strategy Product Strategy Digital Strategy Identity System Web Design + Dev Social Media Production Content Marketing See Clearly, Spend Better. CAKE’s new brand grew from the genuine desire to help their customers see and understand their digital spend. Clean lines, subdued hues, and no, no frosting. Not ever. Silicon Beach sunset The production style employed for CAKE is warm, welcoming, and anything but sterile; after all, we’re courting people, not computers. easy is good Between simplifying product offerings and clarifying purchase pathways, CAKE’s web upgrade appeals to information seekers, troubleshooters and gawkers alike.