Blake McKay

Made For You

Project Overview

Blake McKay inspires guys with a sense of freedom. Designed in California, their footwear is crafted to be versatile at an approachable price which gives their customers the confidence to show their style. We partnered together to build their visual identity, craft a story of possibility, and help their customers feel good about looking great.

Strategy & Positioning Brand Voice & Messaging Digital Strategy Brand Identity Visual Design UI / UX Design Photo & Video Production Campaign Development Social Management Media Placement

Blake McKay designs their collections in California for a reason – there’s something special about the Golden State. California is more than a place; it’s a state of mind. It inspires a certain freedom, a sense that anything is possible, that you can be whoever you want to be. We helped to bring the brand to life and visualize the feeling of “California cool.”

Handcrafted to fit every occasion for every man, Blake McKay’s collections are built around the classics with a fresh perspective. Shoes shouldn’t be an afterthought. We worked together in creating a new visual aesthetic for their seasonal campaigns that brings the spirit of California to life.

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