Benchmark BouquetsGrowing a brand that honors the moments you make.

Scroll Down
Project Overview

For more than 30 years, Kendal Floral Supply and its 40+ flower farms in South America have brought beautiful bouquets to retailers across the United States. A few years ago, Amazon approached them about a new idea: selling their bunches on the internet directly to consumers. Today, Benchmark Bouquets is the largest seller of fresh cut flowers among a growing category on Amazon. With an unparalleled commitment to quality and deeply aligned values, we set out to build a brand that reflected the gold standard they set for e-commerce in the floral industry.

Research & InsightsNamingBrand Voice & MessagingIdentity SystemPackaging DesignUI / UX DesignProduction Photography

Up Next: Downtown San Diego