Benchmark Bouquets

Life's In Bloom

Project Overview

For more than 30 years, Kendal Floral Supply and its 40+ flower farms in South America have brought beautiful bouquets to retailers across the United States. A few years ago, Amazon approached them about a new idea: selling their bunches on the internet directly to consumers. Today, Benchmark Bouquets is the largest seller of fresh cut flowers among a growing category on Amazon. With an unparalleled commitment to quality and deeply aligned values, we set out to build a brand that reflected the gold standard they set for e-commerce in the floral industry.

Research & Insights Naming Brand Voice & Messaging Identity System Packaging Design UI / UX Design Production Photography
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