Ankari Floruss

Every Day Style

Project Overview

Starting in 2019, Grizzly partnered with Ankari Floruss, a new footwear brand started by two of the world's most in-demand menswear influencers, Moti Ankari and Marcel Floruss. We worked with the brand to find their place in the noisy world of fashion and D2C brands, evolve their visual identity and brand experience, and help them launch onto a big stage with a capsule collection at Nordstrom. Along the way, we told their story with content and campaigns taking them from influencer brand to influential brand, winning "Best Emerging Brand" at Project 2020.

Strategy & Positioning Brand System UX/UI Design Photo Production Paid Media
A New Brand Framework


Launching in 2016, Ankari Floruss had a clear vision for their product – to design & create luxury footwear with every day style. Moti & Marcel’s philosophy was simple – fashion doesn’t need to be complex, so they designed a versatile collection of shoes made in Italy, one for each day of the week. They built a passionate following of guys that connected with the brand through their social reach and felt empowered by the simplicity and versatility of their approach. The brand was ready for growth, so we brought “Every Day Style” to life through new messaging and positioning, an evolved identity system that introduced a balance of high-street luxury and streetwear attitude.

An Elevated Digital Experience


Alongside design and visual communication, we built a new branded e-commerce for Ankari Floruss, connected them to new customers through paid media campaigns, and built their customer base through a new email strategy. Our ultimate goal was building an experience that was both highly usable and intentionally narrative-driven.

“As we started to align internally on our need for brand and digital strategy, Grizzly was a natural fit”


Justin Pace – General Merchandise Manager, Pinnacle Brand Group
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