10.11.2019

Pinnacle Brand Group selects Grizzly as AOR for D2C business

Pinnacle Brand Group selects Grizzly as AOR for D2C business

Pinnacle Brand Group is an industry-leading men’s footwear company headquartered in Southern California. Their diverse portfolio of brands are fueled by two-decades of innovation, craftsmanship and timeless design. Pinnacle approached Grizzly to develop a strong direct-to-consumer strategy, to reposition their brands, and build a dynamic, modern platform for e-commerce growth.

“As we started to align internally on our need for brand and digital strategy, Grizzly was a natural fit. They are smart, thoughtful and creative, and have a culture that we were immediately attracted to. Grizzly was quick to identify insights about what makes each of our brands unique and relevant, and then developed strategic solutions to help maximize brand growth.”

Justin Pace – General Merchandise Manager, Pinnacle Brand Group

Grizzly’s goal was simple, but audacious: create brand growth by connecting Pinnacle’s brands with culture. With an ambitious four-month timeline, we simultaneously refreshed three of Pinnacle direct-to-consumer brands. Gordon Rush is their flagship brand with a 20 year legacy of luxury in footwear excellence. Blake McKay is a new brand, designed to reach a broader market with the ethos that every man deserves a great pair of shoes without the markup. Ankari Floruss is a fresh new collection in collaboration with men’s fashion influencers, Moti Ankari and Marcel Floruss.

Our team began by discovering unique insights about each brand and positioning them authentically and competitively in the market. We built on that position by refreshing each brand’s identity and messaging to more effectively tell their story. This led to newly-designed e-commerce experiences around each brand’s personality and improved the user experience, mobile functionality, and performance of each site. We overhauled Pinnacle’s media strategy, and worked closely with the their team to create new content, build on what already exists, and imagine the future for each brand, and the results have been astounding so far. Direct-to-consumer revenue is up almost 40%, website conversion rates have nearly doubled, and ROAS has increased by 60%.

“We’ve been aligned with the Pinnacle team from day one. There’s so much potential in our partnership and for their family of brands to continue to lead in men’s footwear and beyond. We’re excited to work collaboratively with Pinnacle to discover each of their brands authenticity, connect them to culture, and build dynamic experiences that drive growth. We love working at the intersection of culture & commerce and we’re excited for what’s ahead.”

 

Greg Gibson – Chief Creative Officer, Grizzly

Grizzly is excited about the next phase of our partnership with Pinnacle Brand Group. Our teams continue to work collaboratively to build on our initial strategy, tell each brand’s story through elevated content, and iteratively improve their e-commerce platform. Our latest endeavor was working together to create a media strategy & plan for Ankari Floruss as they launched their partnership with Nordstrom, a huge achievement for the new brand. We look forward to sharing additional work from our partnership and driving brand growth for their team. View the work for Gordon Rush, Ankari Floruss, and Blake McKay.

About Pinnacle Brand Group

Headquartered in San Diego, Pinnacle Brand Group is an industry leading designer, manufacturer, and marketer of a curated group of premium footwear brands. In addition, the company provides turnkey design and sourcing services to a select number of likeminded retailers and brands, leveraging the company’s vast design archives and expertise, as well as its extensive and longstanding factory partnerships worldwide.

Founded in 2009 by footwear industry veteran Kevin Gordon, the company has earned a reputation as the leading authority on men’s fashion and lifestyle footwear.  As the Company’s CEO and Chief Creative Officer, Mr. Gordon is actively involved in driving the creative vision for the company, including the design of all product categories and brands.

About Grizzly

Grizzly is an independent creative agency in San Diego, CA. We combine strategy, design, technology, and storytelling to build brand experiences that connect people and inspire action. Our team collaborates across multiple disciplines to find bold creative solutions to big brand challenges. At Grizzly, we launch new brands to market, help funded start-ups scale, and partner with the world’s leading companies to build a more purposeful, people-first world.

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